We don't have a definitive set of criteria as each project is unique. We listen to the community and select projects that we believe are unique, innovative, and that our users would be interested in trading. We also look for products that have strong (organic) market demand.
Some takeaways:
We cannot list any token that resembles a security. We suggest token devs familiarize themselves with The Howey Test.
The developers/leads of any token exchanged on the platform must have fully verified accounts. Since tracking down dev teams and requesting ID verification can be quite time consuming, this is something the project team could do in advance to greatly expedite the process, in the event we do decide to list.